Pete Foley Innovation

Innovation Based on Behavioral Science


Four ways to Nudge Innovation.

Posted on March 30, 2019 at 4:55 PM

My latest blog on Innovation Excellence.  Whether we are designing packages, retail or hospitality experiences, or innovating new to the world products, I passionately believe innovators who embrace behavioral science, but with commensurate flexibility in business models and research techniques will win the innovation race. We need to be change receptive, but also smart. Avoid expensive tech heavy tests of the blindingly obvious, launch with flexibility, and with an experimental mindset that challenges our assumptions early, tests our results frequently, and that allows us to bend, but not break, as the market tells us far more about our innovations than we can ever hope our research to do.  Please see full article here

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