Pete Foley Innovation

Innovation Based on Behavioral Science


7 Surprisingly Obvious Insights From Behavioral Science for Marketing, Innovation and Design.

Posted on April 9, 2018 at 12:50 AM

I recently wrote a blog that shared my favorite behavioral science books for innovators ( That is pretty easy to do, but what is harder, is to distill out the biggest insights that these books ignite. This is my attempt to do exactly that – I hope you find them useful. Some may be new to you, others simply reminders. Many now seem obvious to me in hindsight, but at some point over the last ten years they did surprise me. And surprisingly obvious is for me a pretty good rule of thumb for a useful idea.  Here is the link to the full article:

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Reply Jacksshaind
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