Pete Foley Innovation

Innovation Based on Behavioral Science

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How to Make the Most of the Innovation Holiday Window

Posted on December 8, 2017 at 12:30 AM
My lastest blog on Innovation Excellence. Thoughts on why holidays can be a gateway for innovation, but how we need to build mental and physical availability into innovation in order to maximize our chance of success. Consider mindshare and category archetypes early in the innovation process, and build ease of selling as well as ease of use into the design.



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