Pete Foley Innovation

Innovation Based on Behavioral Science

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Biomimicry- A Blast from the Past

Posted on June 24, 2017 at 12:50 AM
Somebody sent me this Fast Company Article by Chip Heath yesterday, where he discusses some Biomimicry work I did in collaboration with the San Diego Zoo.  It reminded me of what a potentially powerful tool Bioinspired innovation can be, especially as we strive for surprisingly obvious, sustainable solutions to product, service and organizational problems.  




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