Pete Foley Innovation

Innovation Based on Behavioral Science


System 1 and 2 Thinking explained Simply

Posted on June 11, 2017 at 12:30 AM

Please click on the link below for a fun & simple explanation of System 1 & 2, cognitive bandwidth, chunking & nice tie into memory too. Veritasium pulls together a lot of existing knowledge in a very accessible way. Great point of how this can (and is) helping education. Not sure I agree with the advertising insight, as while we do like solving puzzles, if every advert were framed in this way System 2 bandwidth would be overwhelmed and switch to ignore. But other than that, very nice summary. Thanks to Nick Skillicorn @ideatovalue for finding this

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