Pete Foley Innovation

Innovation Based on Behavioral Science


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Top 10 Innovation Article

Posted on January 8, 2019 at 10:50 PM Comments comments (0)

I'm delighted to have one top ten article in Inn ovation Excellence this year, and two articles in the top 100.  Innovation Excellence is the worlds most popular innovation website.  See full article here

Innovating During A Market Crash

Posted on December 27, 2018 at 1:45 PM Comments comments (0)

Do you have a post Goldilocks Plan? Current market volatility may or may not portend immediate long-term issues with the broader economy. But it did remind me that it never hurts to do a little scenario planning, and at least revisit my plans and strategies for when the economy inevitably hits trouble. Are any of you doing the same?  Having a strategy in place that you can execute when the markey crashes again, and it will, is so much better than scrambling one together after the fact!

The Tyranny of Low Hanging Fruit

Posted on November 27, 2018 at 10:00 PM Comments comments (0)

My latest blog on Innovation Excellence about the perils of low hanging fruit for the front end of innovation

7 Surprisingly Obvious Insights From Behavioral Science for Marketing, Innovation and Design.

Posted on April 9, 2018 at 12:50 AM Comments comments (1)

I recently wrote a blog that shared my favorite behavioral science books for innovators ( That is pretty easy to do, but what is harder, is to distill out the biggest insights that these books ignite. This is my attempt to do exactly that – I hope you find them useful. Some may be new to you, others simply reminders. Many now seem obvious to me in hindsight, but at some point over the last ten years they did surprise me. And surprisingly obvious is for me a pretty good rule of thumb for a useful idea.  Here is the link to the full article:

Top Twenty Innovation Blogger Award

Posted on March 1, 2018 at 6:25 PM Comments comments (0)

I am delighted and humbled to be included as a top 20 Innovation blogger again this year, coming in at #17.  So nice to be included with such a smart group of people, and huge thanks to Innovation excellence.

Fake Food Features

Posted on January 28, 2018 at 6:50 PM Comments comments (0)
Below is a link to a great  article on fake transparency, and how it can create absurd product features such as gluten free, non GMO, organic water.  But it also calls out a more subtle, but more misleading aspect of fake features.  Gluten free water may be downright silly, but some of the other fake claims are harder to spot.  For example, as the article states, federal regulation requires that hormones not be used in pork or poultry.  However, it is all too common to see chicken or turkey advertised as “hormone-free”, and premium priced accordingly. And people pay extra for the premium product because they believe what they are getting is healthier. And that is not unreasonable, as shoppers cannot be expected to know Federal food regulations in detail. It would be great to see retail giants like Amazon, Walmart and Kroger/Alibaba own this, and bring real transparency to the marketplace, and protect their customers from abuse of asymmetric information

How to Make the Most of the Innovation Holiday Window

Posted on December 8, 2017 at 12:30 AM Comments comments (0)
My lastest blog on Innovation Excellence. Thoughts on why holidays can be a gateway for innovation, but how we need to build mental and physical availability into innovation in order to maximize our chance of success. Consider mindshare and category archetypes early in the innovation process, and build ease of selling as well as ease of use into the design.