Pete Foley Innovation

Innovation Based on Behavioral Science


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Innovation Inspired by Game of Thrones

Posted on June 28, 2019 at 7:10 PM Comments comments (1)

I recently wrote a couple of articles for Innovation Excellence that explored innovation insights we can glean from science fiction writers. In this article, I want to further expand on that topic, and ask how other authors, including William Gibson, Jules Verne and James Burke may be able to help us stretch our thinking. And given that we are in the throws of “Game of Thrones” fever, I couldn’t resist asking if there is also something we can learn from that somewhat unlikely source?

Please see full article here

Top Twenty Innovation Blogger

Posted on March 30, 2019 at 5:05 PM Comments comments (1)

I am delighted to be once again voted a top 20 blogger on Innovation Excellence, the worlds biggest innovation website.  It is an honor to be included with so many smart, innovative thinkers and skillful writers.

Four ways to Nudge Innovation.

Posted on March 30, 2019 at 4:55 PM Comments comments (0)

My latest blog on Innovation Excellence.  Whether we are designing packages, retail or hospitality experiences, or innovating new to the world products, I passionately believe innovators who embrace behavioral science, but with commensurate flexibility in business models and research techniques will win the innovation race. We need to be change receptive, but also smart. Avoid expensive tech heavy tests of the blindingly obvious, launch with flexibility, and with an experimental mindset that challenges our assumptions early, tests our results frequently, and that allows us to bend, but not break, as the market tells us far more about our innovations than we can ever hope our research to do.  Please see full article here

Gender and Marketing

Posted on February 4, 2019 at 4:30 PM Comments comments (2)

I am honored to co-author a paper with Evolutionary Psychologist Prof. David Buss that discusses the science behind some of the differences between how genders process and react to marketing. There is obviously much similarity and overlap in how genders behave, but important differences can also play out in different marketing contexts. These can influence what choices consumers make and what products they buy. Taking a science based approach to understanding any differences adds important clarity to our understanding. The potential application is also broad, as these insights apply not just to advertising content, which is of itself a significant opportunity, but also to when and where we communicate. For example, if we want to help families save more for retirement, creating marketing that triggers long-term mating goals, and placing it in programming or content that triggers family will likely increase it's effectiveness. Want to sell luxury or grooming goods? There are significant differences between how, on average, genders signal to potential partners, and that represents a significant opportunity for targeted marketing. You can read the full paper on David’s website

Innovates Like Sir Arthur C Clarke - An Optimistic Look at the Future

Posted on February 4, 2019 at 4:30 PM Comments comments (0)

Last month I wrote about some classic innovation insights borrowed from the legendary Isaac Asimov. This month I would like to share some similar insights derived from the writings of the equally legendary Sir Arthur C Clarke, the author behind the brilliant Stanley Kubric movie 2001: A Space Odyssey, and a prolific author of quality, ‘hard’ science fiction.  Please read rthe full article here

Top 10 Innovation Article

Posted on January 8, 2019 at 10:50 PM Comments comments (0)

I'm delighted to have one top ten article in Inn ovation Excellence this year, and two articles in the top 100.  Innovation Excellence is the worlds most popular innovation website.  See full article here

Innovating During A Market Crash

Posted on December 27, 2018 at 1:45 PM Comments comments (0)

Do you have a post Goldilocks Plan? Current market volatility may or may not portend immediate long-term issues with the broader economy. But it did remind me that it never hurts to do a little scenario planning, and at least revisit my plans and strategies for when the economy inevitably hits trouble. Are any of you doing the same?  Having a strategy in place that you can execute when the markey crashes again, and it will, is so much better than scrambling one together after the fact!

The Tyranny of Low Hanging Fruit

Posted on November 27, 2018 at 10:00 PM Comments comments (0)

My latest blog on Innovation Excellence about the perils of low hanging fruit for the front end of innovation

7 Surprisingly Obvious Insights From Behavioral Science for Marketing, Innovation and Design.

Posted on April 9, 2018 at 12:50 AM Comments comments (1)

I recently wrote a blog that shared my favorite behavioral science books for innovators ( That is pretty easy to do, but what is harder, is to distill out the biggest insights that these books ignite. This is my attempt to do exactly that – I hope you find them useful. Some may be new to you, others simply reminders. Many now seem obvious to me in hindsight, but at some point over the last ten years they did surprise me. And surprisingly obvious is for me a pretty good rule of thumb for a useful idea.  Here is the link to the full article: