Innovation based on Behavioral Science
I am an innovation guide who combines 25 years of experience as a serial innovator and internal consultant at P&G. Delivering practical, business focused product or communication innovation that leverages science based insights from applied psychology, perceptual science, and behavioral economics. Targeting both conscious & unconscious customer needs and behaviors
- Optimized consumer facing design for retail and hospitality industries to maximize sales, profits and customer experience
- Systematic innovation for breakthrough and disruptive communication, product, package and service design.
- Optimized DesignThinking workshops that deliver innovative solutions to current problems, and leave a legacy of science based innovation capability
- Consumer research that evaluates what people do, not what they say they will do