Pete Foley Innovation

Innovation Based on Behavioral Science

Innovation based on Behavioral Science

I am an innovation guide who combines 25 years of experience as a serial innovator and internal consultant at P&G.  Delivering practical, business focused innovation that leverages science based insights from applied psychology, perceptual science, and behavioral economics.  Targeting both conscious & unconscious customer needs and behaviors


  • Optimized consumer facing design for retail and hospitality industries to maximize sales, profits and customer experience 
  • Systematic innovation for breakthrough and disruptive product, package and communication design. 
  • Optimized DesignThinking workshops that deliver innovative solutions to current problems, and leave a legacy of science based innovation capability
  • Consumer research that evaluates what people do, not what they say they will do