Pete Foley Innovation

Innovation Based on Behavioral Science

Innovation based on Behavioral Science

I am an innovation guide who combines 25 years of experience as a serial innovator and internal consultant at P&G with behavior insights derived from applied psychology, perceptual science, and behavioral economics to facilitate: 

  • Systematic innovation for product, package and communication design. 
  • Retail design (digital and conventional) for conscious, unconscious and unarticulated needs
  • Workshops that fuel innovative designs, and leave a legacy of new knowledge and capability
  • Consumer research that evaluates what people do,not what they say they will do