Pete Foley Innovation

Innovation Based on Behavioral Science

Innovation based on Behavioral Science

I am an innovation guide who combines 25 years of experience as a serial innovator and internal consultant at P&G with deep insights from applied psychology, perceptual science, and behavioral economics to facilitate: 

  • Systematic innovation in product, package and communication design. 
  • Retail designs (digital and conventional) Designing for unconscious and unarticulated needs 
  • Designing for unconscious and unarticulated needs (Multisensory, human centered, emotion driven)
  • Research that evaluates what people do, not what they say they will do 
  • Creating a sustainable innovation culture